The HSE’s ‘Beware Asbestos’ safety campaign received a gold award at this year’s Institute of Promotional Marketing (IPM) Awards.

HSE and creative communications agency, 23Red ( who worked with the HSE to design the safety kits and develop a partnership marketing arrangement), collected the award for ‘Best use of innovation in a business-to-business campaign using incentive or promotional products’ category at an awards ceremony on the 9th June.

The behaviour change campaign was launced in September 2014 and was aimed at tradespeople who are most at risk from exposure to asbestos. It included the distribution of 200,000 asbestos safety kits through TradePoint stores and the development of a web app to help identify where asbestos could be and offer advise on how to manage the risks.

The safety kits were an integral part of the campaign and contained ‘quick guide’ cards that provide simple ‘how to’ information to help drive behaviour change, as well as free protective ‘Type 5’ overalls to support safer working.

Further information is available at https://www.hse.gov.uk/asbestos/tradesperson.htm